Which type of strategy captures consumers during their limited information search?

The intercept strategy is designed to engage consumers at critical moments during their decision-making process, often when they are conducting limited information searches. This strategy is effective because it directly addresses consumers who are not fully committed to a purchase and may need guidance or prompts to consider certain products or brands. By capturing their attention in the moment, marketers can nudge these consumers toward making a purchase decision.

In contrast, the other strategies do not specifically target consumers during their limited information search. Maintenance strategies focus on retaining current customers and reinforcing brand loyalty rather than on capturing new interest. Limited strategies, while they might imply a focus on limited information, do not actively engage the consumer during their search journey. Disrupt strategies aim to disturb existing patterns but are less about capturing attention during a limited information search and more about breaking into established preferences or habits. Thus, the intercept strategy stands out as the most appropriate approach for engaging consumers precisely when they are seeking information and are open to persuasion.