University of Central Florida (UCF) MAR3503 Consumer Behavior Midterm Practice Exam

The term "accretion" in cognitive learning refers to the process where individuals accumulate knowledge by simply adding new information to their existing knowledge base without significantly altering the underlying structure of their understanding. This process allows consumers to enhance their knowledge by integrating new facts, concepts, or experiences into what they already know. In the context of consumer behavior, this could involve learning more details about a product or a brand, which expands a consumer’s awareness and understanding but does not fundamentally change their existing perceptions or mental frameworks.

Options that discuss higher-level knowledge transformation or modification of existing structures relate more to different learning processes, such as restructuring or assimilation. While eliminating misconceptions is a vital part of the learning process, it does not align with the straightforward nature of accretion, which focuses on the growth of knowledge through addition rather than active change. Thus, the emphasis on simple learning through the addition of information captures the essence of what accretion represents in cognitive learning theory.