Which type of decision-making behavior occurs when a consumer relies on internal information?

The type of decision-making behavior characterized by a consumer relying on internal information is classified as routinized choice behavior. This behavior typically occurs when consumers have prior experience with a product or brand, allowing them to make quick and efficient choices without extensive external research or information gathering.

In routinized choice behavior, consumers draw from their memory, recalling past experiences, preferences, and satisfaction levels. Because these decisions often involve familiar products that the consumer has purchased repeatedly, they require minimal thought or deliberation. This can include habitual purchases like groceries or personal care items, where familiarity leads to quick decisions based on past interactions.

Other types of decision-making behaviors do not align with solely relying on internal information. Impulsive decisions involve spontaneous purchases often driven by emotional responses rather than previous knowledge. Loyalty decisions may include a preference based on prior favorable experiences but often also involve external factors such as promotions or brand perceptions. Limited decision making, on the other hand, occurs when consumers have some experience with a product but still seek some external information to reinforce their choice before making a purchase. Thus, routinized choice behavior distinctly highlights the reliance on internal knowledge and past experiences.