Which type of consumer motive is typically associated with social recognition?

Social recognition is primarily linked to instrumental motives. Instrumental motives refer to the reasons consumers engage in behavior to achieve a specific end or goal, which often includes gaining social acceptance, approval, or recognition from others. For example, purchasing luxury goods or fashionable items may fulfill an individual's desire for status and recognition among peers.

In contrast, intrinsic motivation typically relates to engaging in behavior for personal satisfaction or enjoyment, rather than for external rewards or recognition. Consummatory motives focus on achieving a final goal or satisfaction in the consumption experience itself, while cognitive motives pertain to the pursuit of knowledge and information processing regarding products or services. Thus, the connection between social recognition and instrumental motives highlights the consumer's motivation to engage in behaviors that cater to social factors and the perception of others.