Which type of comprehension would likely lead to the creation of stronger memories?

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Prepare for the University of Central Florida MAR3503 Consumer Behavior Midterm. Explore our flashcards and multiple choice questions, complete with hints and detailed explanations. Ace your exam!

Deep comprehension is associated with a more thorough understanding of information and concepts. When individuals engage in deep comprehension, they actively process the material, making connections between new information and existing knowledge. This level of engagement encourages the brain to form stronger associations, resulting in more durable and retrievable memories.

In contrast, shallow comprehension involves a more surface-level processing of information, where the focus might be on memorization or recognition rather than fully understanding and integrating the material. Automatic comprehension implies a quick, effortless understanding without deep processing, which may not lead to memorable experiences. Superficial comprehension generally relates to a focus on minor details rather than the core message or concepts, which can prevent lasting memory formation.

Ultimately, deep comprehension not only enhances memory retention but also facilitates the ability to apply knowledge in new contexts, making it the most effective approach for creating strong and lasting memories.