Which term describes organized networks of procedural knowledge?

The term that best describes organized networks of procedural knowledge is "script." Scripts refer to a structured sequence of events or actions that people expect to occur in certain situations. These cognitive frameworks guide behavior and understanding in specific contexts, such as how to behave in a restaurant or follow a procedure in a familiar process.

In consumer behavior, scripts help consumers navigate interactions and experiences based on prior knowledge and expectations about how those experiences typically unfold. For instance, when visiting a new restaurant, a script might dictate that a diner will expect to be greeted by a host, receive a menu, order food, eat, and then pay the bill. This kind of procedural knowledge is highly organized, allowing individuals to make sense of new experiences leveraging information derived from past encounters.

While schemas also deal with cognitive organization, they are broader and relate more to the general representation of concepts and experiences. Frameworks and prototypes serve different purposes in structuring knowledge, focusing more on general categories or ideal models rather than the specific sequences of actions characteristic of scripts. Thus, "script" is the most accurate term to represent organized networks of procedural knowledge.