Which term describes decision-making that occurs when external information is the sole influence on purchases?

The term that accurately describes decision-making influenced solely by external information is related to consumer behavior, particularly in the context of how external factors impact purchasing decisions. When external information is the primary influence on a purchase, it implies that the consumer is heavily relying on cues such as advertisements, reviews, or recommendations from others rather than their own internal knowledge or previous experience with the product.

In this scenario, impulsive decisions typically stem from emotional triggers and spontaneous urges rather than a structured evaluation of external information. Impulsive purchasing is often about immediate gratification and does not necessarily require the consumer to process external information methodically.

The correct understanding points towards decision-making heavily swayed by external influences, which aligns with a more analytical approach. This term emphasizes the role of external cues in guiding a consumer's decision, distinguishing it from impulsive choices or routinized behaviors where past experiences or habitual patterns play a more significant role. Such a concept reflects the importance of environmental and situational factors that drive consumer behavior in specific contexts.