Which strategy would a consumer likely use to compare many products quickly while focusing on the most significant attribute?

The lexicographic strategy is effective for consumers who want to compare multiple products quickly by concentrating on the most significant attribute. This method involves ranking the attributes in order of importance and then comparing the products based solely on the most important attribute first. If one product emerges as superior in that attribute, it is chosen. If not, the next most important attribute is considered, and this process continues until a decision is made.

This approach streamlines the decision-making process by allowing consumers to eliminate less desirable options quickly, as they focus their attention on the key attribute that matters most to them. In contrast, the other strategies, such as the conjunctive and disjunctive methods, involve more complex evaluations across multiple criteria, which can be less efficient for quick comparisons. The multiattribute model also encompasses a broader analysis, evaluating the weighted importance of several attributes rather than focusing on just the most significant one.