Which statement best summarizes the relationship between memorability and elaboration?

The relationship between memorability and elaboration is fundamentally tied to the depth of processing information. When individuals engage in deeper elaboration processes, they are actively thinking about the material, connecting it to existing knowledge, and forming a more complex understanding. This enhanced cognitive engagement facilitates better retention of information, making it more memorable.

When information is processed at a deeper level, such as through semantic encoding—where meaning and context are thoroughly explored—consumers are more likely to recall it later. This contrasts with surface-level processing, which often leads to fleeting impressions and less recall. As a result, the statement that deeper elaboration processes tend to enhance memorability accurately captures this principle, highlighting the positive correlation between deep cognitive engagement and better memory retention.