Which situation would lead to a consumer experiencing high situational self-relevance?

The situation where a consumer experiences high situational self-relevance is characterized by the content or context of the information connecting deeply with their personal beliefs, values, or circumstances. Watching an advertisement that resonates with personal values means that the consumer can relate to the message on a personal level, making them feel more engaged and connected to the product being advertised.

When an advertisement aligns with a person's values or life experiences, it grabs their attention and may influence their attitudes and behaviors toward the product, significantly impacting their decision-making process. This alignment of values fosters a sense of relevance that can enhance motivation to consider or purchase the product, thereby heightening the impact of the marketing message.

In contrast, being in a crowded store with similar brands might create a sense of confusion or competition among products but does not inherently connect to personal relevance. A strong emotional connection to a product is impactful, but it relates more to the consumer's long-standing relationship rather than situational self-relevance. Receiving unsolicited product information often leads to disinterest or irritation rather than a meaningful connection, which diminishes personal relevance. Therefore, option C effectively captures the essence of high situational self-relevance through personal alignment with values.