Which scenario describes limited decision making?

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Prepare for the University of Central Florida MAR3503 Consumer Behavior Midterm. Explore our flashcards and multiple choice questions, complete with hints and detailed explanations. Ace your exam!

Limited decision making occurs when a consumer is faced with a moderate level of decision complexity, which typically involves familiar products or brands but still requires some thought before making a choice. In the scenario of purchasing a laptop with known brands, the consumer likely has prior knowledge or experience with the brands, which simplifies the decision process. They do not need to research extensively because they already have certain preferences or criteria established based on previous interactions or reputation.

This choice highlights a situation where the consumer needs to weigh options among well-known alternatives, thus categorizing it as limited decision-making rather than extensive research or habitual purchasing. While other scenarios might entail habitual behavior or high involvement decisions, option C reflects the nuanced thought process typical of limited decision making.