Which rule would you apply if you decide to select the most affordable option available?

Selecting the most affordable option aligns with the price-based rule, which emphasizes making decisions primarily based on the cost of alternatives. This rule is grounded in the concept that consumers often seek to maximize their utility while minimizing costs, making financial considerations a critical factor in their decision-making processes.

When consumers are faced with various choices, applying the price-based rule enables them to evaluate options clearly through the lens of price, identifying the lowest-cost alternative that meets their needs. This approach is particularly useful in contexts where consumers have budget constraints or seek value for their money. By focusing exclusively on affordability, individuals can simplify their decision-making process and ensure that they are making economically sound choices.

In contrast, the other options involve different strategies or considerations that do not prioritize price in the same way—such as emotional responses or promotional offers—making them less applicable in scenarios where price is the main concern.