Which of the following is an example of shaping in consumer behavior?

Shaping in consumer behavior refers to the process of gradually encouraging a specific behavior by reinforcing successive approximations of that behavior. In the case of running a loyalty program that rewards repeated buying, the program incentivizes consumers to engage in a series of smaller, incremental behaviors leading up to the desired outcome of making a purchase. Each time a consumer makes a purchase, they receive some form of reward, which reinforces their behavior and encourages them to buy again. Over time, this can lead to habitual buying patterns.

Loyalty programs specifically create a structure where consumers are motivated to increase their purchasing frequency and commitment to a particular brand. Through the rewards system, consumers are shaped into long-term loyal customers, showcasing the effectiveness of gradual reinforcement in influencing consumer behavior.