Which of the following is an example of shaping in consumer behavior?

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Prepare for the University of Central Florida MAR3503 Consumer Behavior Midterm. Explore our flashcards and multiple choice questions, complete with hints and detailed explanations. Ace your exam!

Shaping in consumer behavior refers to the process of gradually encouraging a specific behavior by reinforcing successive approximations of that behavior. In the case of running a loyalty program that rewards repeated buying, the program incentivizes consumers to engage in a series of smaller, incremental behaviors leading up to the desired outcome of making a purchase. Each time a consumer makes a purchase, they receive some form of reward, which reinforces their behavior and encourages them to buy again. Over time, this can lead to habitual buying patterns.

Loyalty programs specifically create a structure where consumers are motivated to increase their purchasing frequency and commitment to a particular brand. Through the rewards system, consumers are shaped into long-term loyal customers, showcasing the effectiveness of gradual reinforcement in influencing consumer behavior.