Which of the following is NOT one of the ways comprehension can vary?

Comprehension in consumer behavior refers to how an individual interprets and understands information, and it can indeed vary across several dimensions. The option stating that comprehension may produce only strong memories is not accurate, as comprehension can lead to a range of memory strengths. Sometimes, the meanings derived from comprehension can be weak or fleeting, with certain information being more easily remembered than others depending on factors like interest, emotional connections, or cognitive load.

In contrast, comprehension can indeed create fewer or less complex meanings, as it can be influenced by how familiar or simple the material is. It can also produce both concrete and abstract meanings depending on how the information is presented and the individual's interpretive framework. Additionally, comprehension can be automatic or controlled, indicating two different processes through which individuals can engage with information, reinforcing that variability in understanding is a fundamental aspect of the cognitive processing involved in consumer behavior.