Which of the following is NOT a way to acquire brand equity?

The option indicating "ignoring it" is not a method for acquiring brand equity because brand equity is built through proactive strategies and actions. Successful brand equity development involves actively enhancing a brand's value through various means, such as building consumer awareness, brand loyalty, and perceived quality. Ignoring these factors would not lead to any increase in brand equity; in fact, it would likely result in the opposite effect, as consumers may not engage with or recognize a brand that is not actively promoted or nurtured.

In contrast, the other options—building, borrowing, and buying—are recognized strategies for acquiring brand equity. Building it involves creating a strong brand presence through marketing, relationship management, and consistent delivery of quality products or services. Borrowing it can refer to leveraging existing brand equity from partnerships or co-branding efforts, while buying it typically involves acquiring an established brand to integrate its equity into a business. Each of these methods emphasizes action and engagement, which are essential for developing a brand's market value and consumer perception.