Which of the following best describes a consumer exhibiting an instrumental motive?

The choice that best describes a consumer exhibiting an instrumental motive is associated with the idea of pursuing tangible benefits or outcomes from a purchase, rather than emotional or social satisfaction alone. When a consumer seeks positive social status through purchases, they are motivated by the concept that certain products will fulfill a functional role in improving their social image or perceived standing within a community. This aligns with instrumental motives, as the consumer is directly correlating their purchase with specific, utilitarian objectives like enhancing their social identity or status.

In contrast, the other options reflect motives that are more emotional or symbolic in nature. For example, avoiding a product due to negative reviews focuses on risk avoidance rather than an instrumental goal. Choosing a brand for its emotional appeal ties more to personal feelings rather than practical outcomes. Lastly, purchasing items mainly for personal enjoyment centers on hedonic consumption, which is characterized by seeking pleasure rather than pursuing functional benefits. Therefore, the correct answer captures the essence of instrumental motives by highlighting the social status that can arise from consumption behavior.