Which is a primary example of vicarious product experience?

Vicarious product experience refers to the way consumers can gain an understanding or appreciation of a product through the experiences of others rather than through direct interaction with the product itself. Celebrity endorsements in advertisements serve as a primary example of vicarious product experience because they allow consumers to observe how a celebrity uses and benefits from a product. This observation can influence the consumer’s perception and feelings toward the product, as they may imagine themselves in similar situations as the celebrity.

The use of a well-known public figure allows consumers to connect emotionally or aspirationally, as they may trust the celebrity’s opinion or desire to emulate their lifestyle. This method provides a way for consumers to glean insights into the product's value and functionality without needing to engage with the product first-hand.