Which factor is NOT typically considered when evaluating consumer intentions?

When evaluating consumer intentions, the focus is primarily on the psychological and situational factors that influence a consumer's decision-making process. Stability of intentions, degree of voluntary control, and new information are all relevant factors because they directly relate to how likely a consumer is to follow through on their intended behaviors. For instance, stability of intentions assesses how consistent and strong a consumer's intentions are over time, while the degree of voluntary control reflects how much a consumer feels they can influence their purchasing decisions. New information can alter consumer intentions by providing additional insights or shifting perceptions about a product or service.

Past purchases, while informative about consumer behavior, are not considered a direct factor in evaluating current consumer intentions. This is because past behavior does not always predict future intentions due to changing circumstances, preferences, and market dynamics. Thus, while past purchases can inform marketers about trends and preferences, they do not accurately measure current intentions or the likelihood of a consumer making a future purchase. Therefore, it is the factor that stands apart from the others in terms of relevance to the immediate assessment of consumer intentions.