Which decision-making behavior typically results from impulse rather than structured evaluation?

The decision-making behavior that results from impulse rather than structured evaluation is impulsive decision-making. Impulsive decisions are characterized by spontaneous and unplanned choices, where consumers act on a whim without extensive deliberation or evaluation of alternatives. This behavior often arises in situations where a person is emotionally stimulated or driven by immediate gratification, leading to purchases that are not premeditated.

In contrast, loyalty decisions typically involve a consumer's preference for a specific brand or product, built over time through positive experiences and evaluations. Routinized behavior refers to habitual purchases made in a consistent, predictable manner, often requiring minimal thought. Disrupt decisions involve a shift in behavior or preferences but are usually based on conscious thought processes as consumers evaluate alternatives before making a decision. Therefore, impulsive decision-making uniquely emphasizes that lack of structured evaluation and immediate emotional response, aligning perfectly with the nature of the question.