What type of strategy is primarily used to redirect consumers' attention during their information search?

The choice of "Intercept Strategy" is correct because it refers to techniques used by marketers to proactively grab consumers’ attention during their information search process. This strategy aims to engage consumers effectively, often by placing messages or advertisements in a way that interrupts their thought process and encourages them to consider a brand or product at a pivotal moment.

For instance, using targeted advertising on social media or pop-up ads when consumers are browsing can effectively intercept their attention before they reach a conclusion about a purchase. This approach can lead to increased brand awareness and relevance at a critical stage of the consumer decision-making process, making it a strategic tool for marketers.

In contrast, the other strategies mentioned have distinct purposes. A limited strategy may imply focusing on a small segment of the market or a few product offerings, which does not necessarily redirect attention but rather narrows it. A capture strategy typically involves efforts to maintain or consolidate consumer interest rather than redirecting it, while a disrupt strategy might focus on breaking the norm to create shock value but does not align as closely with the goal of redirecting attention during an information search. Thus, the intercept strategy aligns best with the intent of redirecting consumer attention.