What is the primary action recommended by the promotion rule?

The promotion rule in consumer behavior emphasizes the importance of taking actionable steps that leverage offers or discounts when making purchasing decisions. By selecting an alternative for which you have a coupon, consumers can benefit from a financial incentive, making the product more appealing economically. This action is rooted in the desire to maximize value and reduce costs while shopping, which is a common strategy among consumers.

Choosing an option that has received positive user feedback is relevant for social proof but may not directly connect to an immediate financial benefit. Waiting for recommendations from friends can delay the decision-making process and may not always provide direct benefits, including price advantages. Analyzing product specifications is an important step in making informed decisions but does not align with the promotional aspect that can influence consumer behavior in a significant way.