What is the focus of the multiattribute attitude model?

The focus of the multiattribute attitude model is primarily on consumers' beliefs about various product or brand attributes. This model posits that consumers evaluate products or brands based on multiple attributes, each with a certain level of importance and belief held by the consumer. By assessing how they perceive each attribute and how important those attributes are to them, consumers form an overall attitude towards the product or brand.

For instance, if a consumer considers attributes like quality, price, and durability when evaluating a smartphone, their beliefs and the importance they assign to each of those aspects collectively influence their overall attitude and potential purchasing decision. This approach allows marketers to understand which attributes matter most to their target audience and how to effectively communicate the strengths of their products in those areas.