What is the definition of a fixed ratio schedule?

A fixed ratio schedule refers to a type of reinforcement strategy where rewards are provided after a specific number of responses or behaviors have been completed. In this context, the definition highlights that rewards are given based on a fixed number of purchases, meaning that consumers receive a benefit or incentive after they reach a predetermined number of purchases. This approach is commonly used in marketing and consumer behavior, such as loyalty programs where customers might earn a reward after making a certain number of purchases.

Understanding this concept is crucial because it creates a clear expectation for customers about when they will receive rewards, which can increase their engagement and encourage repeat business. For instance, if a customer knows they will receive a discount after their 10th purchase, they may be more motivated to reach that goal.

In contrast to the other options, a fixed ratio schedule does not involve randomness, variability, or an absence of a set pattern, making it distinct in its predictability and structure. This specificity is what makes the fixed ratio schedule effective in driving consumer behavior and fostering loyalty.