What is semantic knowledge concerned with?

Semantic knowledge refers to the understanding and interpretation of meanings associated with concepts, objects, or events. This encompasses not only the objective definitions and attributes of these items but also the personal meanings and beliefs that individuals ascribe to them, which can vary greatly from person to person.

In the context of consumer behavior, semantic knowledge is critical because it influences how consumers perceive products and brands based on their past experiences, individual values, and cultural contexts. This knowledge shapes their preferences and decisions, contributing to their overall satisfaction and emotional connections with products. It also plays a significant role in how consumers interpret marketing messages and brand communications.

In contrast, product reviews and ratings, consumer satisfaction surveys, and advertising strategies primarily focus on external assessments and evaluations rather than on the intrinsic personal meanings and beliefs that constitute semantic knowledge. These elements are more concerned with quantitative measures and feedback mechanisms that reflect consumer attitudes and market performance.