What is an example of extinction in consumer behavior?

In the context of consumer behavior, extinction refers to the process by which a previously reinforced behavior is weakened or eliminated due to the removal of the reinforcement. When a behavior that has been rewarded is no longer rewarded, consumers may stop engaging in that behavior.

The selection of promotions only for new customers illustrates extinction effectively. Since existing customers who may have previously enjoyed rewards or discounts are not receiving any benefits from promotions aimed solely at newcomers, this may lead them to feel less motivated to make purchases or engage with the brand. The lack of reinforcement for the continued loyalty of existing customers could cause them to decrease their purchasing behavior, thus demonstrating extinction.

In contrast, the other options all involve forms of reinforcement or incentives that encourage continued engagement from consumers, which would not lead to extinction. Discounts for loyalty program members, ads increasing frequency of purchasing, and free samples all serve to enhance or maintain consumer behavior rather than diminish it.