What is an example of adding a new belief?

The correct answer revolves around the concept of adding a new belief to the consumer’s existing mindset regarding a product. In the context of the example given, when Budweiser promotes freshness as an attribute of beer, it introduces a new characteristic that consumers may not have previously associated with their beer choices. This can influence their perceptions and attitudes toward the product, prompting them to value freshness when considering a beer purchase.

Introducing the idea of "freshness" into the minds of consumers enhances their belief system around beer, identifying it as a significant factor worth consideration, which can affect their purchasing decisions. This directly aligns with the notion of developing new beliefs about a product, enhancing the overall proposition that Budweiser offers to potential customers.

In contrast, the other options either focus on existing beliefs or shift the emphasis away from introducing a new belief. For example, emphasizing risks (as in Hawaiian Tropic's case), linking products to health issues (as seen in Kellogg's example), or making quality commitments (like Papa John's) may reinforce existing beliefs or attributes without creating a new framework of understanding about what the product offers.