What does making an existing favorable belief more salient involve?

Making an existing favorable belief more salient involves highlighting aspects that reinforce or bring attention to that belief, rather than diminishing it or introducing new elements. By emphasizing the positive aspects of a product or belief, you enhance the awareness and importance of those features in the consumer's mind.

In this context, emphasizing the risks associated with a product can serve to remind consumers about why they initially held a favorable belief. For instance, if customers already believe in the safety and reliability of a car brand, discussing how these cars have advanced safety features can reinforce that favorable belief by making it more prominent in their considerations. This method taps into the existing positive perceptions of the product while ensuring that those beliefs are at the forefront of the consumer's mindset, thereby strengthening the overall belief and encouraging continued preference or purchase.

Other options such as decreasing the strength of the belief or promoting new product features focus on altering or adding to existing perceptions rather than reinforcing what is already favorable. Providing discounts could motivate purchases but does not necessarily enhance the belief in the quality or value of the product itself.