What does general knowledge in consumer behavior relate to?

General knowledge in consumer behavior pertains to how individuals interpret and make sense of the information present in their environment. This includes understanding social cues, marketing messages, cultural influences, and the various contexts in which consumers encounter products and brands. Such knowledge helps marketers create strategies that resonate with consumers' perceptions and decision-making processes.

While specific demographics of a target market are important to understand consumer segments, they are just one piece of a broader picture. Storage techniques for advertising materials and product features and specifications are also relevant, but they focus more on the operational or technical aspects of marketing rather than the cognitive processes involved in consuming or interpreting information. The ability to interpret relevant information effectively is crucial for marketers aiming to influence consumer attitudes and behavior.