What does extensive decision making typically require?

Extensive decision making typically requires a significant amount of effort because it involves complex cognitive processes. This level of decision making is characterized by situations where consumers are faced with high levels of involvement and significant differences among options. It often occurs when purchasing expensive or infrequent items, such as a car or a house, where consumers thoroughly research, compare, and deliberate various factors such as price, features, and brand reputation. This process is time-consuming as consumers seek to gather as much information as possible to make an informed choice, weighing the pros and cons carefully before arriving at a decision. The high stakes often associated with extensive decision making are what primarily necessitate the increased effort on the part of the consumer.