What does 'elimination by aspects' emphasize in consumer decision-making?

Elimination by aspects is a decision-making strategy where consumers evaluate options based on specific criteria, starting from the most important aspect and systematically eliminating choices that do not meet the minimum threshold for that criterion. This method allows consumers to narrow down their options methodically, ensuring that the final choice aligns closely with their core preferences and requirements.

For instance, if a consumer is looking for a smartphone, they might first identify key features such as camera quality. If a particular model does not meet their minimum requirement for camera performance, it gets eliminated from consideration. The process continues with other aspects, like battery life or price, until a satisfactory choice remains. This approach emphasizes critical criteria in the decision-making process, allowing for a more focused and efficient evaluation of products or services.