What describes a strategy that aims to change a customer's existing habits or preferences?

The concept behind the strategy that aims to change a customer's existing habits or preferences is referred to as a Disrupt Strategy. This strategy focuses on breaking through a customer's automatic responses and habitual choices by introducing new stimuli or offering alternative options that challenge the status quo. It seeks to create a shift in consumer behavior by presenting compelling reasons to reconsider previously established preferences.

This may involve innovative product features, new marketing approaches, or appealing narratives that resonate with the target audience. The ultimate goal is to encourage consumers to rethink their usual behaviors and consider new alternatives, thereby effectively disrupting their routine decision-making processes.

In contrast, maintaining a strategy does not aim to change habits but rather to reinforce existing behavior, while an intercept strategy might focus on capturing attention at specific moments without fundamentally altering preferences. Routinized choice behavior describes a situation where decisions are made with little thought due to established habits, rather than attempting to disrupt those habits.