What comprises the bundle of attributes in product knowledge?

The bundle of attributes in product knowledge refers to the various physical characteristics and features of a product that consumers consider when making purchasing decisions. This includes aspects such as size, shape, color, materials, and specific functionalities. Understanding these attributes enables consumers to compare products more effectively and to form opinions about which product might best meet their needs.

In the context of product knowledge, attributes serve as fundamental building blocks that influence consumer perceptions and decisions. While benefits and satisfaction relate to the outcomes of using a product, and brand loyalty and recognition pertain to consumer relationships with brands, these factors are secondary to the intrinsic characteristics of the product itself. Likewise, usage rates and customer feedback provide insights into how products perform in real-world settings but are not part of the inherent attributes that define the product. Thus, physical characteristics and features represent the foundational elements that inform consumer understanding and knowledge of products.