What are the two types of knowledge relevant to consumer behavior?

The correct answer is the distinction between general and procedural knowledge, which is highly relevant in understanding consumer behavior. General knowledge refers to a broad understanding of facts, concepts, or information that consumers accumulate over time. This might include brand awareness, product categories, and market knowledge that help consumers navigate their choices.

On the other hand, procedural knowledge encompasses the understanding of how to perform specific tasks or processes related to consumption. This can include knowing how to use a product, how to compare prices, or how to access services. In consumer behavior, procedural knowledge influences how effectively consumers make decisions and engage with products and services in the marketplace.

This distinction highlights how both types of knowledge impact consumer decision-making and behavior, contributing to the overall understanding of consumer processes and preferences. The other options fail to capture the specific relevance of general and procedural knowledge within the context of consumer decision-making and learning behaviors.