What are the five stages of the decision-making process?

The five stages of the decision-making process in consumer behavior are sequentially structured to reflect how consumers approach making a purchase. The stages are:

1. Problem recognition: This is the first stage where a consumer identifies a need or a problem that requires a solution. For example, a person might realize that they need a new smartphone because their current one is malfunctioning.

2. Information search: After recognizing the need, the consumer will look for information on how to satisfy that need. This can involve searching online, consulting friends, reading reviews, or even visiting stores to gather insights and options.

3. Alternative evaluation: In this stage, the consumer assesses the various options available to them. They will compare different brands, features, prices, and reviews to weigh which alternatives best meet their needs and preferences.

4. Purchase: Once the evaluation of the alternatives is complete, the consumer makes a choice and proceeds with the purchase. This step may also involve considerations like payment options and timing of the purchase.

5. Post-purchase: After the purchase, the consumer reflects on their decision and evaluates their satisfaction with the product. This can lead to future behaviors such as repeat purchases or sharing feedback through word-of-mouth