Terminal values reflect which of the following?

Terminal values represent the ultimate goals or desired end states that individuals aspire to achieve in life. These values encompass the overarching aspirations that guide a person’s behavior and decision-making processes, such as happiness, personal fulfillment, and social recognition. They reflect what people consider the highest form of good or broad psychological states that individuals strive to attain.

In contrast, preferred modes of conduct focus more on specific ways of behaving in pursuit of those terminal values, rather than the end goals themselves. Strategies for achieving sales pertain to marketing and business tactics rather than personal values. Similarly, consumer decisions on brand loyalty are about consumer behavior but do not encapsulate the broader, more abstract ideals represented by terminal values. Therefore, the correct choice accurately captures the essence of what terminal values embody.