Routine brand buyers typically have:

Routine brand buyers generally exhibit low intrinsic self-relevance for the product category. This means that the products they purchase are not significantly tied to their sense of self or identity. As a result, these consumers often choose brands based on convenience rather than deep emotional connections or personal significance. The nature of routine purchasing suggests that these buyers are likely to stick with familiar brands that require minimal thought or evaluation, emphasizing habitual behavior over active engagement with various brand attributes.

In contrast, having high intrinsic self-relevance would typically lead consumers to invest more time and effort in evaluating their choices, which is not characteristic of routine buyers. Additionally, while routine buyers may have a preference for certain brands, this doesn't necessarily imply that they frequently switch between multiple brands; they tend to stick to one or two familiar options that meet their needs efficiently. This behavior also does not suggest a definitive preference for generic brands, as routine buyers may still demonstrate brand loyalty to well-known names even when alternative options are available.