Intrinsic self-relevance is primarily based on which of the following?

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Prepare for the University of Central Florida MAR3503 Consumer Behavior Midterm. Explore our flashcards and multiple choice questions, complete with hints and detailed explanations. Ace your exam!

Intrinsic self-relevance is fundamentally linked to the knowledge that an individual has acquired through past experiences with a product. This concept centers around the personal significance or connection a consumer feels toward a product based on their own experiences or research. When consumers derive value from what they know and how they relate to a product, their decisions are often influenced by their own history, preferences, or personal relevance of the product to their lives. This internalized knowledge drives their motivations and feelings towards the product rather than external factors like trends, advertising, or social validation. Thus, having a strong, personal connection or understanding of a product through experience significantly enhances its intrinsic relevance to an individual.