In what scenario does a consumer demonstrate Behavior Intention?

In the context of consumer behavior, demonstrating behavioral intention involves the inclination or readiness to engage in a specific action based on one's beliefs, attitudes, or feelings towards a product or service. The key aspect here is that an individual has a favorable attitude or perception but may not act on it for various reasons.

In the selected answer, the consumer holds a positive attitude toward BMW and Rolex, indicating that there is a cognitive endorsement of these brands. This reflects a behavioral intention because, despite not making the purchase, the consumer positively views these products, suggesting they may intend to buy them in the future or consider them as desirable options. The presence of a favorable attitude implies that they have considered these products seriously, which aligns with the concept of behavioral intention.

In contrast, the other options illustrate scenarios where behavioral intention is either absent or compromised. The first option presents a negative attitude, leading to a decision not to purchase, which indicates a lack of intention. The third option involves impulsive buying, where behavior is not planned or based on intention, and the last option depicts a reliance on external recommendations rather than personal intentions, which does not indicate any inherent behavioral intent toward the products themselves.