How many levels of decision making are there?

The correct answer, indicating that there are three levels of decision making in consumer behavior, is grounded in the hierarchy of consumer decision processes. These three levels typically encompass:

1. Complex Decision Making: This occurs when the consumer has a high level of involvement in the purchase. It involves thorough information search and evaluation of different options. This level is characterized by significant risk, either financial, social, or psychological. Consumers usually engage in extensive research and deliberation before making a choice.

2. Limited Decision Making: In this scenario, consumers have moderate involvement and experience. They might already possess basic knowledge about the product or service but would still search for additional information. This level reflects situations where consumers might consider a few alternatives but don’t require a deep dive.

3. Routine Decision Making: This is seen in low-involvement purchases where consumers habitually buy products without extensive thought. These decisions are often driven by brand loyalty or familiarity, making them far less complex than the first two levels.

Understanding these levels allows marketers and businesses to tailor their strategies to accommodate the varying degrees of consumer effort and engagement based on the type of product or service being marketed. This insight into the consumer's decision-making process helps in predicting behavior and effectively