How is inactive problem recognition defined?

Inactive problem recognition refers to a situation where consumers do not yet realize they have a problem or need that requires attention. In this state, individuals are not conscious of any discomfort, gap, or demand in their lives that they could address through purchasing decisions. This lack of awareness means they have yet to recognize the need for change or improvement, which is a critical step in the consumer behavior process.

In contrast, the other options reflect states of awareness or action. Being aware of trends indicates a recognition of emerging needs or desires, while actively seeking solutions suggests consumers already recognize a problem and are looking for ways to address it. Comparing product reviews also implies that consumers have acknowledged a need and are engaged in the decision-making process. However, in the context of inactive problem recognition, the focus is on a lack of awareness regarding the problem itself.