Buying a Casio calculator would most likely be influenced by which factor?

Choosing to buy a Casio calculator is most likely influenced by a person's own attitude. This is because individual attitudes encompass personal beliefs, feelings, and evaluations regarding the brand and product. When a consumer has a positive attitude towards the Casio brand—perhaps due to its reputation for quality, reliability, or specific features they find useful—they are more likely to purchase that product.

In consumer behavior, a person’s own attitude is a central aspect that drives decision-making. It's shaped by previous experiences, perceptions, and information about the product. Consumers often rely on their own judgments and preferences when it comes to purchasing technology like calculators, where functionality, brand reliability, and personal needs play a significant role.

While social norms, market trends, and price fluctuations can influence purchasing decisions, they tend not to be as substantial or personal as an individual's own attitude when it comes to specific products. For instance, while a consumer might be aware of social norms regarding technology usage among peers, ultimately, it is their personal belief about the Casio calculator that will determine whether they choose to buy it. Similarly, market trends and price can sway decisions but may not resonate as strongly as a person’s direct attitude toward the product in question.