Brand loyalists are characterized by:

Brand loyalists are characterized by strong affective ties to one favorite brand, making this option the correct answer. This emotional connection often leads to consistent purchasing behavior, as these consumers develop a sense of trust and attachment to the brand. They may resonate with the brand's values, aesthetics, or quality, which solidifies their loyalty over time.

Brand loyalty goes beyond mere habitual buying; it involves a deep psychological commitment that can stem from positive experiences, satisfaction with past purchases, and alignment with personal identity or lifestyle. Loyal consumers are more likely to advocate for their favored brand and often resist efforts from competing brands to sway their allegiance.

In contrast, brand loyalists do not typically exhibit strong preferences for multiple brands, nor do they frequently switch brands. They also show significant interest in their preferred brand, contradicting the notion of a lack of interest. The defining trait of brand loyalists is their commitment and emotional connection to a particular brand, distinguishing them from more casual consumers who may be more flexible in their purchasing choices.